Selling Expenses

Selling expenses comprise all expenses incurred in the reporting period for the sale, storage and transportation of saleable products, advertising, the provision of advice to customers, and market research. Selling expenses were comprised as follows:

Selling Expenses

 

 

2015

 

2016

 

 

€ million

 

€ million

2015 figures restated

Internal and external sales force

 

4,761

 

4,828

Advertising and customer advice

 

2,986

 

2,970

Physical distribution and warehousing of finished products

 

1,255

 

1,421

Commission and licensing expenses

 

1,396

 

1,514

Other selling expenses

 

1,874

 

1,741

Total

 

12,272

 

12,474